Professional Work

Phoenix Hospital Opening Campaign

Multi-channel hospital opening campaign including email, print, and social assets with custom AI-generated celebration imagery.

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MedVet Vancouver Tourism Advertisement

Print advertisement for regional tourism magazine featuring custom AI-generated imagery for Pacific Northwest market positioning.

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MedVet Recruiting Materials

Comprehensive recruitment redesigns including print collateral, digital advertising, and motion graphics across national hospital network.

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Kimball Midwest

Sustained print design across product catalogs, internal communications, and sales collateral for a national B2B distributor.

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UT-Chattanooga Athletics Social Media System

Scalable social media brand system designed for non-designer users. Still in use seven years later.

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Skills

About

Designer with an MA in Rhetoric and 10+ years of experience building campaigns across healthcare, higher education, and corporate environments. I specialize in work that requires one person to own the full creative vision, from concept through print, digital, motion, and video execution.

Phoenix Hospital Opening Campaign

Developed visual identity for new 21,000 sq. ft. emergency and specialty hospital opening in Scottsdale, Arizona. The campaign needed to convey celebration and community welcome across multiple touchpoints while maintaining MedVet's professional healthcare brand standards.Created custom AI-generated hero imagery featuring a German Shepherd in a celebration pose with branded elements; a visual that didn't exist in stock photography. The asset was deployed across email announcements, print flyers, and social media, creating a cohesive campaign identity for the grand opening event.For alternative collateral, I composited real staff photography into an AI-generated hospital environment with precise brand color control, giving the team flexibility to choose between the custom celebration dog or authentic staff representation depending on channel and audience.
Scope: Email design, print flyers (8.5x11"), social media graphics, AI-assisted image generation and compositingRole: Campaign design, AI asset creation, multi-channel execution

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MedVet Vancouver Tourism Advertisement

Print advertisement for Visit Vancouver tourism magazine targeting travelers to the Pacific Northwest. The brief required an active dog in an outdoor hiking setting in the Pacific Northwest with a stick in its mouth; a specific combination that didn't exist in stock photography.Using Adobe Firefly, I generated the stick element, enhanced the dog's expression for energy and approachability, and replaced the existing bandana with MedVet's brand colors. The final image was color-corrected for print production and integrated into a 4.625" x 4.625" square layout in Adobe Illustrator with clear hierarchy emphasizing emergency care accessibility for travelers.Role: Design, AI-assisted image generation, print production

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MedVet Recruiting Materials

MedVet needed a stronger recruitment presence that could operate at scale across 40+ hospital locations nationwide. The challenge was building a visual system flexible enough to work across every touchpoint, from print to digital to video, while maintaining brand consistency and speaking to veterinary professionals at different stages of their career journey.
I developed and executed a full multi-channel campaign spanning print magazine features, promotional flyers, digital web banner suites with motion graphics, and a recruitment video showcasing the hospital environment and culture. Each asset was designed to work independently while reinforcing a unified visual identity across the broader campaign.
The result was a high-volume library of recruitment materials that gave MedVet's talent acquisition team a consistent, professional presence whether they were running a print ad, a digital campaign, or sharing a video at a recruiting event.Skills: Campaign design, motion graphics, print production, digital advertising, brand systems

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Kimball Midwest Print Collateral

Kimball Midwest, a national B2B distributor, required consistent design output across a broad range of print materials supporting both internal communications and external sales efforts.
I designed product catalogs with custom covers, internal magazines covering company news, employee features, and business updates, and sales collateral including promotional flyers and doorbuster campaigns. Each format served a different audience and purpose while maintaining a cohesive visual standard across the full body of work.This engagement required switching between editorial design, catalog production, and marketing collateral regularly, adapting tone and layout approach to fit the format without losing brand consistency.Skills: Print production, editorial design, catalog design, internal communications, sales collateral, brand consistency

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UT-Chattanooga Athletics Social Media System and Collateral

Designed a scalable social media brand system for UT-Chattanooga Athletics that allowed non-designers across the sports information department to create on-brand content independently. The challenge was building templates simple enough for staff with basic Photoshop skills to execute while maintaining a professional, consistent visual standard across all athletic programs.The system included customizable templates for social graphics, promotional posters, game day content, and event announcements. Each template was structured to prevent common design errors while giving users enough flexibility to adapt content for different sports, announcements, and seasonal campaigns.
Seven years after implementation, the athletics department continues to use the visual system as the foundation for their social media presence.Skills: Brand systems, template design, social media content, user-centered design, print production

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